Bandwagon:
1. Many Companies will sponsor a sport or sports team so they can be the exclusive sponsor of said sport, causing more people to be interested in that company since the sports league or team solely uses their products, and the athletes tend to do the same. Such as Nike being the exclusive NBA sponsor for their jerseys and Little Caesars being the exclusive pizza sponsor of the NFL

2. Commercials that show celebrities using certain products that they probably don’t use, but they use these celebrities to allure people to buy these products so they can be “similar” to the celebrity in the ad. An example of this is Beats by Dre sponsoring Drake in his music video “Forever”, and Sponsoring many athletes such as LeBron James and Jayson Tatum.

Name Calling:
1. When a smaller sibling is getting called something mean or derogatory by their bigger sibling. Such as being called stupid by your older sibling.

2.When someone does something of note such as someone achieving a level of greatness in an area of life, they could get called names such as “The G.O.A.T”.

I think that the speaker uses these appeals to try “relate” to the audience by using people and terms they know to sell their products or ideas.