Romance Appeal:
1. Jewelers such as Kay’s or Pandora have ads about their products being the perfect gift for your significant other’s birthday/anniversary or Christmas gift
2. Mattress companies advertise mattresses that have controls for both sides, so both people that sleep on it (usually a couple portrayed in the ads) can be comfortable without the other being uncomfortable

Sex Appeal:
1. Fragrance companies such as axe or old spice make their products seem irresistible to the ladies in the ads
2. Hardees or Carls Jr using Supermodels in very suggestive positions to advertise their fast food items.

Gender Appeal:
1. Nugenix’s ads show famous athletes talking about how since they hopped on Nugenix, they have been stronger, faster, and better sexually.
2. Makeup companies using their products in commercials and using words such as “beautiful”, and “perfect” to make the women or men watching feel like they aren’t beautiful or perfect without their product.

These 3 techniques are used to try to capture the audience’s attention using their desires or insecurities and using said desires and insecurities to have the audience go out and buy their product.