Humor Appeal:
1. Liberty Mutual has these ads about commercials being remembered more when they portray people having fun, so they showed a bunch of young people having fun at a pool party and then they incorporated insurance into it.
2. There is an M&Ms commercial where they show two M&Ms (the red and I think the yellow M&M) and they are talking about how lucky they were for making it through the year without being eaten, Then it cuts to the yellow M&M and he is a ghost and he doesn’t realize it.

I think the speaker chose this strategy to try to have the audience remember the ad, and subconsciously think about the ads and the product until eventually gain the desire to buy said product.

Fear Appeal:
1. Anti-Smoking ads that show smoking victims and what the side effects of smoking are
2. Political ads that show the opposing candidates’ beliefs, and what they can potentially do if they get into office.

The speaker uses this strategy to cause panic within the audience and cause people to fear using said product, or doing said action.